In this episode, Ali Ferber Peters shares the compelling origin story of She’s Birdie, a personal safety brand designed to empower individuals—especially women—in vulnerable situations. Ali opens up about the inspiration behind the device, the product design process, and how community feedback helped shape the final product. We also explore the challenges of launching during the COVID-19 pandemic, the powerful user stories that continue to drive the mission, and how She’s Birdie balances advocacy with entrepreneurship. Plus, Ali offers thoughtful insight into the future of personal safety technology and advice for founders building with purpose.

To learn more about She's Birdie click here: shesbirdie.com