In episode four of the Revenue Rehab podcast, ‘’Everyone Has An Opinion: Building Influence Across the Organization’’, Brandi Starr was joined by Christina Del Villar, A Silicon Valley Marketing Executive Consultant, and author who helps companies transform, grow and scale, by leveraging technology. In this episode, Christina discusses how marketing professionals need to be recognized as the company revenue generators that they are. The main revenue generators have traditionally been associated with sales, but as Christina points out, without marketing, companies have no leads. Emphasizing the importance of feeling empowered to help generate revenue, Christina believes that every person in the company should lean into this, and marketing teams are no exception. Christina also discusses how marketing professionals are the backbone of every company, yet continually get undervalued, as she has first-handedly experience in the boardroom. Christina talks passionately about how marketers deserve, and need, a proper seat at the table.

Filled with advice that every marketing professional needs to hear, we promise that you will love listening to this episode!

Links:

• Get in touch with Christina on LinkedIn or Twitter
• Looking for ways to build influence across your organization?
  • Check out Christina’s website
  • Tune in to All Things Growth Podcast
  • Find more on the book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence Drive Corporate Strategy

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