<p>Craig Poole joins Toni Reece and Dan Hoch to share his thoughts on the "Wonderment Principle".  This strategy not only applies during the holiday season but is incredibly effective all year round.  At the end of this episode you will be asking yourself "Where are we applying wonderment?"  Enjoy!</p>

Craig Poole joins Toni Reece and Dan Hoch to share his thoughts on the "Wonderment Principle". This strategy not only applies during the holiday season but is incredibly effective all year round. At the end of this episode you will be asking yourself "Where are we applying wonderment?" Enjoy!

<p>Craig Poole joins Toni Reece and Dan Hoch to share his thoughts on the "Wonderment Principle". &nbsp;This strategy not only applies during the holiday season but is incredibly effective all year round. &nbsp;At the end of this episode you will be asking yourself "Where are we applying wonderment?" &nbsp;Enjoy!</p>

"Everyone here is Santa Claus!" - Craig Poole talks about Wonderment.

Successful business leaders have discovered that in order to make their businesses work they need to “humanize” every aspect of their business. Humanizing P.R.O.F.I.T. takes the emphasis solely off of the currency exchange and creates a much more powerful human transaction that permeates through every part of the business.

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"Everyone here is Santa Claus!" - Craig Poole talks about Wonderment.

"Everyone here is Santa Claus!" - Craig Poole talks about Wonderment.