In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market.

Some takeaways:

• The best strategies for future-proofing your practice’s marketing.
• Why high-quality SEO and building authority should be top of mind.
• How AI relies on existing search results and third parties.
• Choosing strategic investments over short-term panic.

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