David-Friedemann Henning, CEO & Co-Founder, of Big Mama Hotels, joins Jason, from his office in Leipzig, Germany. David explains the ‘all-welcome’ experience that turn first-timers into repeat guests, talks about the adjustments needed for his city-center hotels (Berlin, Leipzig), using their CRM to keep guests informed, and a couple of sellouts in Nov-Dec. Though Germany continues to be in lockdown, he sees a light at the end of the tunnel, and is staying positive. Finally, he lets us in on how the name, Big Mama Hotels, came to be.