Uncooked

Everyone Nods. No One Commits. Design a Decision Room Instead.


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In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking.

In 10 minutes, she shares:

  • Why digital tools create a false sense of safety that works against real strategic thinking
  • Why Sharpies produce better thinking than keyboards
  • One question to write on any whiteboard when your team needs to surface the truth they have been avoiding

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

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UncookedBy Jacqueline Lieberman

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