This one zigzags through music pits, AI rabbit holes, and the strange ecosystem of modern marketing. Jason breaks down why everyone suddenly has an opinion on marketing, why craft still matters more than ever, and why the strongest AI brands are being built by humans who still trust their taste. There’s crowd-surf math, two new entries in the ongoing “What Not to Post on LinkedIn” saga, a detour into Guns N’ Roses’ new tracks, and a reminder that opinions don’t build pipeline. Craft does.