A complete lack of qualifications hasn’t stopped Jo from forging ahead building Broad Radio. But she learned a valuable lesson when it came to her marketing plan. Turns out it’s more than a logo and a catchy slogan. In this episode, George and Jo are joined by the woman who was honest enough to tell Jo her amateur attempts at marketing weren't going to cut it, Chriss Mannix, Director of Soda Communications. Here, they talk defining your brand, how to be consistent and transparent, and where you should put your marketing dollars. Hint - it should include a professional!

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