Do you find that your emails to clients and prospects at times seem to go unread? You reach out. No response. What gives?

When we’re dealing with busy people, how we approach and construct our communications matters. In fact, there are proven methods for increasing the chances that busy people respond or take the actions we need them to take.

On this episode of The Behavioral Divide, presented by Avantis Investors®, UCLA Professor Hal Hershfield speaks with Professor Todd Rogers from the Harvard Kennedy School and co-author of Writing for Busy Readers: Communicate More Effectively in the Real World. They explore his research on how best to reach busy people and how that can be put into practice. To focus the discussion on tips relevant to advisors, the interview is informed by questions submitted in advance by the team at Wealth Architects.

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Important Disclosures

The views expressed in this presentation are the speaker’s own and not necessarily those of American Century Investments. This presentation is for general information only and is not intended to provide investment, tax or legal advice or recommendations for any particular situation or type of retirement plan. Please consult with a financial, tax or legal advisor on your own particular circumstances.

Hal Hershfield is not affiliated with American Century Investments.

The book Writing for Busy Readers: Communicate More Effectively in the Real World is not affiliated with, sponsored by, or endorsed by Avantis Investors or American Century Investments.

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