Every founder feels the pressure this time of year. Ads everywhere. Deep discounts. Competing voices shouting "Do more! Sell more!"

But does your brand really have to follow the same playbook?

In this solo episode of Tradition Breakers, host Mary Moses — Fractional CMO for growing brands — shares how to approach Black Friday and Cyber Monday differently. You'll learn how to turn short-term sales into long-term brand growth without losing your margins, your focus, or your values.

Mary breaks down:

• Why most DTC brands over-discount — and what to do instead

• How authentic customer nurturing can boost profits by up to 95%

• The real secret to using BFCM momentum to fuel year-round sales

• How to stay grounded in your brand integrity while still driving results

If you're a DTC founder, creative entrepreneur, or purpose-driven brand owner, this episode will help you close out the year strong — with clarity, confidence, and a growth strategy that actually lasts.

Tradition Breakers is a podcast that highlights the stories of AAPI individuals who broke from tradition to follow their own artistic, creative, and entrepreneurial paths. It's hosted by Mary Vallarta and produced by Tasty Directives, an integrated marketing agency based in Venice, CA.

Links:

• Sign up for the Growth Reset Audit (only 5 spots): https://tastydirectives.com/
• Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers
• Follow Mary on Instagram: https://www.instagram.com/traditionbreakers