In this episode of Lead Gen Reboot, Jake Stahl dives into the bandwagon effect... why humans are wired to follow the crowd, and how smart sales pros can use that instinct to build momentum and trust.

From tribal behavior to modern-day FOMO, Jake connects psychological dots to show how to ethically engineer influence into your sales process.

This one’s a masterclass in creating the perception that “everyone’s doing it”, and why that’s often all it takes to convert a maybe into a yes. 

Takeaways:

• Why the bandwagon effect works (and how to spot it in the wild)
• The neuroscience of groupthink and decision-making
• How to leverage timing and momentum to guide buyer behavior