There is much more to a brand than just a series of commercials and digital banner ads. A brand is about the connections between a company and its customers. In this podcast, we'll look at the moment of truth for brands - the customer conversation. We journey inside the minds of the brand architects to learn how companies are rethinking human-to-human interactions and mobilizing their employees to make sure the brand promise matches the brand experience.

In our debut episode Jon sits down with the President and Co-Founder of InnerView, Chris Wallace. We learn the motivation behind the name Brand InnerActions and the reason he feels so strongly that "Everyone is in Marketing" inside a company.

To learn more about InnerView or to obtain a transcript, good to innerviewgroup.com. Please make sure you subscribe to get the latest episodes.