Who truly understands the TikTok algorithm - and does it matter? In this episode one of Martin's favourite TikTok creators, Barry Enderwick of Sandwiches of History shares his journey, with observations about the nature of social media, algorithm fluctuations, and more. With lessons from his career at Netflix and marketing, as well as commentary on the importance of keeping your integrity as a person - and a brand - on social media, Barry shares plenty of food for thought for any marketer.