More and more, companies offer ongoing subscriptions so they can have recurring revenue rather than a one-time purchase. Sometimes subscriptions offer value to consumers and make sense. Other times subscriptions really only benefit the business and this is when complaints about subscriptions getting out of hand or out of control come in.

The monthly or annual subscription model really started around 2005 and has taken over daily commerce since. Examples of subscription offerings include The New York Times, Amazon Prime, Netflix, Spotify, Blue Apron, Dollar Shave Club, Peleton, Calm App, PlayStation Now, Bark Box, Trade Coffee, Microsoft Office and literally thousands of others.

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