I came up with Everything Is Content back in 2016.

I turned it into a hashtag: #everythingiscontent, and now you can find that hashtag used across social media. Was I the original creator of that hashtag? Who knows, but when I started using it, you couldn’t search it.

I created it because I discovered how incredibly true it was.

This was after I had been writing as The WordPress Chick for eight years and knew I was moving towards pivoting to my personal brand.

Two primary factors contributed to growing my personal brand, even before I made it official. Both were because of writing:

1. My podcast (The WPChick Podcast => The Kim Doyal Show)
2. My ‘almost daily’ emails

I’m going to go more in-depth with both, so sit tight.

I’ve said this before, and it’s a hill I’m willing to die on 👇:

The BEST thing you can do to grow and scale your business online is to learn how to write and do it as often as possible.

You don’t have to want to become a writer, but if you’re going to create the type of business that supports you without trading time for money, you need to create assets that work for you when you’re not working.

In other words, content, courses, ads, etc.

Even if you only want to produce audio or video content, you still need to know how to write compelling copy to attract the right people.

Off the top of my head, here is where good writing comes into play online:

• Content (your website)
• Emails
• Social content
• Website copy
• Sales page copy
• Email sequences
• Courses
• Podcast posts (show notes)
• Engagement
• Worksheets
• Ebooks
• Video headlines and descriptions

I’m sure I’m missing plenty on that list, but you cannot grow an online business without learning to write.

Period.

End of story.

And if you’re listening to this and feeling resistance (i.e., maybe you’re feeling a bit pissy?), then it’s time to do a little entrepreneurial adulting and get really honest with yourself.

How badly do you want this?

In other words, are you willing to do the work?

I’m not preaching hustle here; that’s not what I’m talking about.

I mean, are you willing to get comfortable with being uncomfortable?

I have yet to meet a single creator/entrepreneur who doesn’t experience fear.

It’s part of the journey.

I also haven’t met one who doesn’t have to write (even if you have a ghostwriter or your content is primarily audio and/or video, you still have to write headlines, captions, descriptions, etc.).

When I was getting started, I had plenty of fear but was so ignorant of the entire online marketing space that it was much easier to stay out