Digital marketing is shifting in two big ways. First, search is no longer just about your website. As AI tools, social platforms, reviews, and online communities influence buying decisions, businesses need to think beyond traditional SEO and focus on being visible and trusted everywhere their customers look.

Second, buyer behaviour is changing. Under ongoing pressure, customers are prioritising immediate value, wellbeing, and quick rewards over long-term promises. That has major implications for loyalty schemes, offers, and how businesses build trust.

In this episode of Digitally Speaking, we explore 2 key themes vital for marketing success in 2026: Why “everything optimisation” matters, how AI-driven discovery works in simple terms, and why genuine human connection is becoming more important in an increasingly automated world. Practical, realistic advice for small businesses who want to stay visible, relevant, and competitive.