You’ll dig this chat with rising star Bradley Flowers, agency principal, insurtech advisor and host of the popular “Insurance Guys” podcast. He’s an enthusiastic champion of using core values to guide business decisions and employee behavior. Listen as he walks through his firm’s specific values, and you’ll have numerous takeaways from the conversation. Bradley seeks to reverse what he calls “the lack of customer-centricity in the insurance industry.” His agency, Portal Insurance, is “a 21st century version of a traditional independent agency,” he says. “We started with, Hey, how does our target customer want to do business with us? And we reverse-engineered our processes. Most insurance people do the reverse. They say, ‘Here is our process, Mr. Customer.’” Bradley urges agency owners to proactively innovate on their own, not waiting for outside forces or the next crisis.

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