According to YouTube, users view over 1 billion hours of video each day on its platform.

Why is it that so many nonprofits are still not leveraging the power of video?

In this kickoff episode of the Nonprofit Growth podcast, I caught up with Travis Sanchez, the Communications Director at FIRM (Fellowship of Israel Related Ministries).

Travis and I discuss:

• The value in emotional marketing for nonprofits.
• 3 videos every nonprofit organization should have.
• Examples of best-in-class video marketing.
• Advice for nonprofits who want to get started in video marketing (because you really should).

Resources mentioned in this episode:

• Charity Water YouTube Channel
• Pencils of Promise (PoP) YouTube Channel
• Invisible Children KONY 2012
• FIRM Shabbat Shalom // An Invitation to Come Home