Kevin is the owner of Redpoint Marketing Consultants and a co-author of "The Small Business Owner's Guide to Local Lead Generation.  Find out how to treat marketing just like your clinical systems. Doctor, you can train your prostpetive patients to know, like, trust, try, buy, repeat and refer!

Kevin is the owner of Redpoint Marketing Consultants and a co-author of "The Small Business Owner's Guide to Local Lead Generation. Find out how to treat marketing just like your clinical systems. Doctor, you can train your prostpetive patients to know, like, trust, try, buy, repeat and refer!

Kevin is the owner of Redpoint Marketing Consultants and a co-author of "The Small Business Owner's Guide to Local Lead Generation. &nbsp;Find out how to treat marketing just like your clinical systems. Doctor, you can train your prostpetive patients to know, like, trust, try, buy, repeat and refer!&nbsp;

Everything you do in your practice is a marketing function! (Ep. 58)

For a long time, being a Relentless Dentist was enough.&nbsp;Work harder.&nbsp; Produce more.&nbsp;Push through. Lead the way.&nbsp; That mindset built strong dental practices.&nbsp;It built confidence and momentum.&nbsp;It built great lives too. But dentistry has entered The Great Commoditization.&nbsp;More capital.&nbsp;More technology.&nbsp;More choices.&nbsp; From the outside, it looks like progress.&nbsp;From the inside, it feels like compression.&nbsp;Margins tighten. Expectations rise.&nbsp;The mental load keeps climbing.&nbsp; And grinding harder does not fix compression.&nbsp;Design does. Over the next five years, independent practices will divide.&nbsp;Some will get overwhelmed by the pace of change.&nbsp;Some will quietly become interchangeable.&nbsp;And some will design themselves to be irreplaceable.&nbsp; There is a Single-Location Advantage here.&nbsp;You can decide on Tuesday and implement on Wednesday.&nbsp;No committees. No corporate approval.&nbsp;Speed and proximity to your people are built into your model. But only if you use them. The Irreplaceable Practice is about that design.&nbsp;The human operating system inside your dental practice.&nbsp;The part technology cannot replace: • Team morale that feels steady.• Word-of-mouth referrals that happen naturally.&nbsp;• Case acceptance that feels almost automatic because trust is already there.• Decisions that move quickly without chaos.&nbsp;• Ownership that spreads instead of bottlenecks and reliance on the dentist.&nbsp; When the human system works in the middle of commoditization, you get your time back. Profit goes up. And the meaning that drew you into this profession returns.

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For a long time, being a Relentless Dentist was enough.  Work harder.  Produce more.  Push through. Lead the way.  That mindset built strong dental practices.  It built confidence and momentum.  It built great lives too. But dentistry has entered The Great Commoditization.  More capital.  More technology.  More choices.  From the outside, it looks like progress.  From the inside, it feels like compression.  Margins tighten. Expectations rise.  The mental load keeps climbing.  And grinding harder does not fix compression.  Design does. Over the next five years, independent practices will divide.  Some will get overwhelmed by the pace of change.  Some will quietly become interchangeable.  And some will design themselves to be irreplaceable.  There is a Single-Location Advantage here.  You can decide on Tuesday and implement on Wednesday.  No committees. No corporate approval.  Speed and proximity to your people are built into your model. But only if you use them. The Irreplaceable Practice is about that design.  The human operating system inside your dental practice.  The part technology cannot replace: • Team morale that feels steady. • Word-of-mouth referrals that happen naturally.  • Case acceptance that feels almost automatic because trust is already there. • Decisions that move quickly without chaos.  • Ownership that spreads instead of bottlenecks and reliance on the dentist.  When the human system works in the middle of commoditization, you get your time back. Profit goes up. And the meaning that drew you into this profession returns.

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Everything you do in your practice is a marketing function! (Ep. 58)

Everything you do in your practice is a marketing function! (Ep. 58)