Don't think your website's careers page is important? Think again. 64% of all job seekers research a company before applying for a job, and your website is often the first place they'll go.

To shed some light on the fine art of career pages, we spoke to Sonya Matheson, Workopolis’ employer branding and recruitment services manager.

For more expert advice for small business owners, hirers, and HR professionals, visit hiring.workopolis.com/resources-2/help-advice/ to read our blog and download free eGuides on career pages, posting a job, giving amazing performance reviews, and much more.