Greetings and welcome to another installment of "NYC Business Essentials," where we will be delving into the specifics of distinguishing your brand in the fast-paced metropolis that never sleeps. The episode for today is titled "Everything You Need to Know About Banners in NYC: From Design Inspiration to Practical Installation Tips for Maximum Exposure." This podcast is specifically designed for marketers, event planners, and business owners who want to increase awareness of their brands.