On this episode of Think GREAT, Erik Therwanger explains why the majority of people in sales are doing it all wrong. Along with diving deep into why sales are TUF (Trust, Understanding and Following Up), Erik explains why closing is not the be all, end all when it comes to succeeding in sales. "The fortune is in the follow-up," and Erik explains, in detail, how to follow up with better results.

Learn more about your ad choices. Visit podcastchoices.com/adchoices