Diana Snyder, VP, Experience Strategy, shares her expertise on how to stand up an appropriate and approachable omnichannel activation. While omnichannel can feel like a complex topic with multiple definitions, Diana breaks down how to use the various available levers, from technology and targeting to asset ecosystems, in a simplified way to create a personalized customer journey. “Closing the loop with your customer a little bit at a time is the best way to take the complexities of omnichannel and bring it back down to earth.”