Everything You Wanted to Know About Product Data But Were Too Afraid to Ask
In this second episode, we are going to be talking about Product Information, and the data that underpins it.  In my experience the significance of product data and data hierarchies are often underestimated in relation to the success of a website.

Now, over the years, my default “go to” person relating to all things data integration is Craig Bennett, Chief Technology Officer at Comestri.  Craig has worked with many many many Australian Retailers to help design and structure their data in order to deliver great online retail experiences. 

About Paul Downs, your host:

Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.

• 25 years experience in eCommerce and IT
• Business Transformation expertise
• Runs own Retail Consulting business 
• International career spanning large UK and AU retailers
• NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt