There’s been a lot of talk about the metaverse, and a lot of time and money spent by brands to have a presence in it. 

So, with questions aplenty about this brave new online world, we explain just what the metaverse is, look at which brands and demographics are most active in the metaverse right now and who will be best placed to benefit from its potential, and examine the best strategy for brands looking to show up in the metaverse.

Looking further ahead, we ask who’ll benefit most from the potential of the metaverse – creatives, corporates or individuals – and discuss its potential to become as mainstream as social media, together with the risks of getting it wrong.

Want to know more about the metaverse and your place in it? Please contact us at [email protected]


Guests:

Interviewer: Chris Tappenden – Director, Six Black Pens

Interviewee: Emile Rademeyer – Executive Director, Creative Strategy, Vandal