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Evo DK #172 - Making UX Relevant For Products Where Desirability Isn't Priority
Join host Sean Thompson as he explores the importance of UX for products where desirability isn’t the main focus. Featuring insights from Sophia Maria Seitz-Rasmussen of DHI, Shilpi Sinha Head of UX Research, Partners, and Martin Kerttu of Novo Nordisk, this episode delves into how strategic UX research and design can significantly improve functionality and user satisfaction. Learn how these experts apply UX principles to enhance less glamorous products, driving digital transformation and user-centered design.
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By Evolution Exchange Denmark PodcastJoin host Sean Thompson as he explores the importance of UX for products where desirability isn’t the main focus. Featuring insights from Sophia Maria Seitz-Rasmussen of DHI, Shilpi Sinha Head of UX Research, Partners, and Martin Kerttu of Novo Nordisk, this episode delves into how strategic UX research and design can significantly improve functionality and user satisfaction. Learn how these experts apply UX principles to enhance less glamorous products, driving digital transformation and user-centered design.