Host Alice Gardner explores how artificial intelligence is transforming CRM and beyond with guests Yalda Naftchi, IT and Business Process Manager at Aquaporin; Simon Agerskov, Digital Project Manager at ZUPA; and Simon Just Hansen, Product Manager at Lunar. They discuss AI adoption in customer-facing systems, smarter workflows, and how companies are integrating automation into core processes. Learn how leading organizations use intelligent platforms to elevate customer engagement and streamline business operations in a competitive digital landscape.