Host Alice Gardner engages with Mads Helledie, CRM & Loyalty Commercial Manager at NutraQ; Jannick Finne, Martech & Sales Analytics Manager at Schneider Electric; and Bo Ritzau Frydensberg, Chief Product Owner (CRM/Salesforce) at Alm Brand Group. Together, they discuss the balance between crafting a long-term strategic vision and executing measurable, short-term results. This episode delves into CRM optimization, sales analytics, and leadership in martech—offering real-world insights for future-focused yet grounded business decision-making.