Today's episode is hosted by Alice Gardner and they are joined on the podcast by Nikola Krunic, Marketing Analyst Lead at Saxo Bank, Victor Caride Saez, MarTech Manager at Santander Nordics, and Olga Revnivtseva, Team Lead, MarTech at BESTSELLER.

The conversation explores how marketing and technology teams can better align to drive sustainable growth and efficiency. By uncovering the challenges and opportunities within cross-functional collaboration, the guests share practical strategies for improving communication, workflow and innovation.

The exchange highlights how marketing technology, data-driven insights and integrated systems are transforming the way businesses operate. Listeners gain perspective on how companies can build stronger partnerships between marketing and tech, fostering innovation and long-term growth in an increasingly digital world.