In this episode of Evo Gaming, host Melanie Lindsey sits down with three seasoned gaming industry professionals to explore the relationship between branding and marketing. Joel Kulikoff, Senior Performance Marketing Manager at Rovio, Francesca Passoni, Product Marketing Manager at Paradox Interactive, and Oscar Andrés Barrios Ramirez, Senior Brand Manager at Ubisoft Stockholm, share their insights on the differences between branding and marketing, and how they work together to promote games effectively. Listeners will gain valuable insights on how to create a strong brand identity and marketing strategy for gaming companies. Tune in to learn from these accomplished industry experts!
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