Melanie Lindsey hosts a deep-dive discussion into the role of marketing and brand strategy in supporting video game success. Joining her are Alex Pratt, Marketing Director at Crema; Emre Erdogan, Marketing Director at Arkadium; and Matteo Posanzini, Product Marketing Manager at Stillfront Games. Together, they unpack effective branding approaches, community engagement tactics, and data-driven marketing strategies that drive visibility and long-term success for game titles in a competitive landscape. A must-listen for those navigating the business of games.

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