Next level branding can be used to create a sense of community and even evoke emotions in attendees that stick with them long after they’ve headed home.

In this episode, host Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/) is joined by fellow Cventer Carisa Bartelt (https://www.linkedin.com/in/carisa-bartelt/) to reflect on their recent experiences at INBOUND. Both witnessed how HubSpot used a combination of high-profile, inspirational speakers and in-your-face brand installations to affect attendees on an emotional level. Listen in to learn how to use the feeling you want to evoke in people as your north star for planning impactful events.