At one point, a data management platform (DMP) anchored much of the advance targeting philosophy for Brands. But once the world started to unlock first party data, then entered the consumer data platform (CDP).

Evolution From a DMP to a CPD

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Evolution From a DMP to a CPD

Evolution From a DMP to a CPD