Ever wonder how the affiliate marketing landscape has evolved in the past 17 years? Ponder no more as our seasoned affiliate marketing veteran, Blake Cantrell, shares his insights and experience navigating the ebbs and flows of the industry. Blake takes us on a riveting journey, unfolding the trials and strategies of affiliate marketing and the paradigm shift that it has experienced over the years. 

Dive into the crucial significance of 'picking your lane' in a crowded industry and the paucity of adequate training for agencies looking to expand their teams. Through Blake's lens, we also explore the challenges of performance-based packaging and get tips on how consultants can reach out to networks for leads. With clarity, Blake underscores the importance of having a comprehensive understanding of your team, services, and specialties when working with an agency.

We then shift gears to look at the future of agencies and affiliate marketing. Imagine another player entering the space - what would be the implications for holding companies or networks looking to adopt the strategy? Blake provides invaluable insights on this, the potential conflict of interest when networks recruit in-house affiliates, and the need for affiliate programs to stand out in the market. As we wrap up, we discuss how CBD companies are seeking affiliates and stress the importance of finding the right fit. If you're keen to understand the world of affiliate marketing or looking for opportunities in the Santa Barbara area - this episode is a must-listen!

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