
Sign up to save your podcasts
Or


Over the past decade, China has become the world's largest live streaming market and Southeast Asia became the fastest-growing internet economy too. Boosted by the COVID-19 lockdown, the number of live streaming users in China has expanded to 500 million, and that of mobile streaming users in Southeast Asia has grown by 60%. An increasing number of streaming services and content providers, such as Netflix, Disney+, and TikTok, have tapped into these markets. However, it is not easy to compete with local players and truly capitalize on the market opportunity without a deep understanding of the unique industry ecosystem in the region.
By BaishanCloudOver the past decade, China has become the world's largest live streaming market and Southeast Asia became the fastest-growing internet economy too. Boosted by the COVID-19 lockdown, the number of live streaming users in China has expanded to 500 million, and that of mobile streaming users in Southeast Asia has grown by 60%. An increasing number of streaming services and content providers, such as Netflix, Disney+, and TikTok, have tapped into these markets. However, it is not easy to compete with local players and truly capitalize on the market opportunity without a deep understanding of the unique industry ecosystem in the region.