Emma Gregson is Managing Director of ITB Worldwide, an entertainment marketing, partnerships and talent agency. Emma and her team have been involved in some of the biggest talent partnerships including Justin Bieber with #MyCalvins, Natalie Portman with Dior and Javier Bardem with Chivas Regal. In this episode, we discuss the evolution of talent and influence, how brands are cutting through the noise, influence vs. advertisement and finding creative gold.