In a consumer first world, the notion of a Data Management Platform is on “borrowed time.” Exit the DMP. Enter the CDP.  #datadriven #dmp #cdp #transientidentiti

In a consumer first world, the notion of a Data Management Platform is on “borrowed time.” Exit the DMP. Enter the CDP. #datadriven #dmp #cdp #transientidentiti

Evolution of the Consumer Data Platform

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Evolution of the Consumer Data Platform

Evolution of the Consumer Data Platform