Join us in our latest podcast episode of Toys Business Unboxed. This episode features an exclusive conversation with Alex Yeager, a seasoned veteran with over 20 years of experience and the CEO of Amigo Games. Alex delves into the key factors to consider when developing new games, emphasizing the importance of leveraging available resources and aligning design choices with the audience's preferences. His wealth of experience and insights offers a glimpse into the dynamic world of the gaming industry.

00:00 Introduction and Guest Background

00:41 Journey into the Game Industry

02:24 Evolution of the Hobby Gaming Industry

05:23 Key Factors in Developing New Games

11:20 Importance of Feedback and Replayability in Game Design

13:13 Applying Marketing Research Strategies in Game Industry

18:23 Influence of Media Production on the Board Game Industry

22:14 Future Plans and Conclusion