In this episode, we’re joined by Nina Christian, an award-winning global branding & marketing expert. Nina is a seasoned marketer who has built multiple businesses over the past 20 years (including a successful exit and an award-winning marketing agency). Nina, currently advises marketers & business leaders to help them to market effectively and in a more human way.

We talk all things personal brand. Nina has worked with hundreds of marketers and business leaders on developing and communicating a personal brand, and as a result, has a great deal of insight into the why, how and the pitfalls of developing a personal brand. 

 This episode is highly practical, and Nina shares lots of actionable tips and advice across

• What sort of journey a personal brand takes, whether it should be ‘curated’ vs being authentic and how to do this effectively? 
• How audience/consumer behaviours have changed rapidly, even over the past few months and how this has affected brand & communications.
• Key things to consider/do when going on a branding journey, what to look out for

 How to overcome the self-doubt and fear of putting yourself out there

• The compounding positive effect of consistency and inversely, how it can be detrimental to your brand if it’s not kept consistent  
• Emotional connection and the importance of this when communicating to an audience and what questions to ask yourself to uncover what you will be “known for” 

You can connect with Nina here: https://www.ninachristian.com/

Or via her LinkedIn here: https://www.linkedin.com/in/ninachristian/