The Big Brand Theory

Evolution of the 'Olympics Brand': A Marathon of Marketing, Culture, and Politics


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The evolution of the Olympic brand from its ancient origins to the modern era,

Key Takeaways :

1.Stay true to core values while evolving

2.Turn crises into opportunities

3.Innovate to stay relevant

4.Balance commercialization with integrity

...more
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The Big Brand TheoryBy Ronith Sharmila