Already trending upward, wellness has gone even more mainstream during the pandemic, and despite competition from a diversity of retailers, independent natural products retailers still manage to offer premium wellness experiences.  

On this podcast, we discuss the hallmarks of authentic wellness retailing with Jay Jacobowitz, who shares his expertise as a consultant to natural retailers on why such stores still function as authentic destinations for wellness. From knowledgeable staff to authentic physical shopping experiences, we discuss how wellness retailing has evolved over the past 20 years and where digital and physical shopping for wellness might go next. 

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