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I spoke with Graham Brown, CEO of Pikkal & Co. We discussed how brands are using social media incorrectly, what a "storytelling organization" is, strategy and communication working together, thought leadership, and "brand authority."
By Kim Ford, SIOR of Rise PittsburghI spoke with Graham Brown, CEO of Pikkal & Co. We discussed how brands are using social media incorrectly, what a "storytelling organization" is, strategy and communication working together, thought leadership, and "brand authority."