In this episode of the Small Agency Talk Show, Marcel Petitpas of Parakeeto joins Chip Griffin of SAGA to talk about how agencies can adapt themselves to find the right set of solutions for their ideal clients.

Marcel shares some of his own journey with Parakeeto as an example of how to iterate on your ideas to test positioning and find the sweet spot for your agency.

It is a process that never ends because the market is ever-changing and your team is, too.

The more work you do to find the right fit, the more successful and profitable your agency can become.