Founders Club

Evolving a Wellness Brand | Aleksandra Chojnacka


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Aleksandra Chojnacka, founder of Detox House, shares how entrepreneurs can use nervous system regulation to build resilience and show up authentically in life and business. From navigating the pivot away from signing a commercial lease and running a referral-based in-home studio to launching a digital app and signature eight-week guided program , Aleksandra unpacks the realities of the wellness market. She discusses the polyvagal theory behind cold plunges, breathwork, and saunas, and how mastering your body's response to stress can directly impact your entrepreneurial success. Finally, she explores why trusting your inner voice matters more than market cues, and why the future of the wellness industry is rooted in modernizing ancient practices.

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FOLLOW THE HOSTS:
Vincent Phamvan (Founder, ⁠Vyten⁠): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/vincentpv/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Spencer Donaldson (Founder, ⁠Captive Demand⁠): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spence_donaldson/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Megan J Bruneau (Founder, ⁠Off The Field Coaching⁠): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/meganjbruneau/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Alex Lagos (Founder, ⁠Lagos Creative⁠): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/mralexlagos/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Produced by ⁠Lagos Creative

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