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Evolving from eCommerce to marketplace business model
Take for example, Shyp, which connected customers to local couriers, Wash.io, Inc., where customers could get their dry cleaning picked up and Homejoy, which connected users with tradespeople. All three ultimately failed, primarily because they struggled to scale or offer a unique selling point.
The most safe option to launch a marketplace is to launch eCommerce at first. And we will talk here about how to make this step.
This episode is also available as a blog post: https://blog.urlaunched.com/from-ecommerce-business-model-to-marketplace-business-model/
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Take for example, Shyp, which connected customers to local couriers, Wash.io, Inc., where customers could get their dry cleaning picked up and Homejoy, which connected users with tradespeople. All three ultimately failed, primarily because they struggled to scale or offer a unique selling point.
The most safe option to launch a marketplace is to launch eCommerce at first. And we will talk here about how to make this step.
This episode is also available as a blog post: https://blog.urlaunched.com/from-ecommerce-business-model-to-marketplace-business-model/