There's a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through the planning, building and launch of your app. Today we have David Zhang from Growmobile, to discuss the ever ­evolving marketing needs of mobile­first companies.

There's a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through the planning, building and launch of your app. Today we have David Zhang from Growmobile, to discuss the ever ­evolving marketing needs of mobile­first companies.

There's a lot that goes into making a great app. Big brands are making big investments in mobile as&nbsp;a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through&nbsp;the planning, building and launch of your app. Today we have David Zhang from Growmobile, to&nbsp;discuss the ever ­evolving marketing needs of mobile­first companies.

­Evolving Marketing Needs of Mobile­first Companies

Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.

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Evolving Marketing Needs of Mobilefirst Companies

Evolving Marketing Needs of Mobilefirst Companies