What does search success look like when rankings are no longer enough?

In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. From user behavior and entity building to legal content, omnichannel visibility, and LLM discovery, Laura breaks down what it takes for brands to stay trusted, visible, and relevant in a search landscape that’s becoming more human and less tied to Google alone.

A sharp, wide-ranging conversation on where SEO is heading next.

This is the 68 episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• 00:07 Meet Our Guest: Laura Iancu
• 03:29 AI Fatigue and the Challenge of Keeping Up
• 08:04 Diversity and Gender Dynamics in the Tech Community
• 10:47 From Web Design to Search Experience Optimization (SXO)
• 17:15 Auditing a Page for SXO Across Global Markets
• 21:11 Brands, Knowledge Graphs, and Proprietary Terms
• 27:44 The Unexpected SEO Value of Legal and Policy Pages
• 31:51 Omnichannel Search and the Future of Brand Visibility
• 39:27 Can AI-Powered PR and Outreach Go Too Far?
• 43:23 The Great Misunderstanding of Content Chunking
• 48:17 Beyond Search: Getting to Know Laura Iancu

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/sxo-human-search-experience-optimization 

Where to find Laura Iancu

• LinkedIn: https://www.linkedin.com/in/laura-iancu-seo/ 
• Website: https://searchpedia.co.uk/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

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