In this episode of Now that's Significant, Jeremy Antoniuk joins us to discuss the sample quality issues that the insights industry is facing, the moment it's been accelerated by the pandemic.

We discuss careless respondents, reckless respondents, individual gamers, and professional gaming organizations who are all contributing to that the drop in quality that we have experienced quite sharply over the last couple of years.

We look into what's at stake if organizations fail to address these quality issues.

Jeremy talks about some of the driving reasons behind Rep Data and how it's helping raise the bar of sample quality and therefore the insight quality that rolls out from such collections and obviously the outcomes that come from those.

We touch on the macro and micro changes that need to be made from both industry and individual level, so insights can once again be that light bulb moment rather than that dull glow in the background that it has come

Finally, we cover about the idea of that market maker, the unbiased sourcing, rigorous quality controls being able to add value at scale, mutual value to both buyers and suppliers.