“I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty 

Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI. 

Aditya is a pro at category creation and influencing people at a large scale.  In this interview he shares his experience finding innovative solutions in new spaces where there is a clear need for a revolution. 

This interview is all about why product marketers are actually problem marketers and what it means to find the problem first and focus on the product second. 

Connect with Aditya on LinkedIn.
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Questions covered in this interview:

1. What is it like to own product marketing?
2. What do you look for in a company/team/role?
3. How did you evaluate the risk of a new role?
4. What are some of the challenges early on? What about now?
5. What are some of the thrills (highs) and chills (lows) of your product marketing career?