Join me today as I sit down with Bala Footwear Founder and CEO Brian Lockard, who developed a new footwear category after parting ways with Nike. Brian shares his incredible story of resilience, innovation, and unwavering determination in this episode. Discover how losing a job drove his mission to transform how healthcare professionals are treated and supported, just like elite athletes.

With a passion for bridging the gap between business and impact, Brian reveals the pivotal role that codified values and a strong company culture play in overcoming challenges and fostering success.

His story will inspire as he takes you behind the scenes of his groundbreaking healthcare footwear venture, where he listens and learns from healthcare professionals and actively involves them in the product creation process.

Book of Basketball

https://www.amazon.com/Book-Basketball-NBA-According-Sports/dp/0345520106